Help4Access Deploys Cloud-based CRM for Target Media Solutions

Help4Access, a provider of highly affordable, database-driven business applications and services, successfully deploys Customer Relationship Management system (CRM) for Target Media Solutions.

Based in Alpharetta, Georgia, Target Media Solutions provides focused, niche marketing services to clients in the expectant and new mother marketplace, as well as various lifestage markets. The company helps clients increase profitability through media channels that positively affect the bottom line, including: digital media; sampling, insert & promotional media; print and direct mail.

To more effectively manage its client relationships, Target Media Solutions invested in a comprehensive customer relationship management system (CRM) that gave it all the capabilities needed to efficiently and effectively manage its business.  In order to make this application highly accessible, Target Media Solutions needed the right deployment strategy and environment.

Target Media Solutions turned to Help4Access to help design the right deployment strategy and launch the new application.

According to Sasha Froyland, Help4Access Founder and CEO, “Target Media Solutions needed to unlock its application from costly on-site hardware in order to extend access to employees regardless of where they were in the world.  Deploying this application to the cloud not only offered the accessibility the client was looking for, it also met its requirements at a significant cost savings over alternatives that would have required additional hardware to deploy.”

Help4Access’s team used a variety of technologies including Microsoft Azure, SQL Server, Microsoft Access, and Cloud Computing to design the perfect deployment process to meet Target Media Solutions’ needs.  The team ported the CRM application into the cloud, tuned it to function optimally in that environment, and handled all hosting so that Target Media Solutions could focus on running its business rather than supporting its technology.

“It was a superb team effort to complete this critical project for Target Media Solutions,” Froyland said. “Our team worked closely with the team at Target Media Solutions to ensure any requirements around accessibility, cost control, security, availability, and stability were addressed. ”

The Help4Access team ported the CRM application into its cloud hosting environment and then made necessary adjustments to ensure the application was running optimally.  By leveraging the cloud hosting services offered by Help4Access, Target Media Solutions was able to make the functionality provided by the CRM available for use by employees anytime, anywhere.  A more traditional approach to this project would likely have required the purchase of additional hardware and ongoing infrastructure support, two costs that were eliminated by deploying the application in the cloud.

“Deploying database applications to the cloud can be a cost-effective alternative to traditional deployment and infrastructure strategies,” Froyland said, adding “for companies like Target Media Solutions, the custom deployment strategies and cost-effective hosting environments provided by Help4Access provide the perfect balance of performance, low cost and low risk that all come together to deliver a very high rate of return.”

About Help4Access
Help4Access is a provider of highly affordable, data-driven business applications and services. Over the past 15 years the company has built more than 800 custom applications for a wide variety of businesses, educational institutions and nonprofit organizations.

Founded by Sasha Froyland, Help4Access has successfully completed over 800 custom database application solutions for companies ranging in size from large Fortune 500 to small start-up companies in every industry. Help4Access is a Microsoft Certified Partner and focuses on delivering Microsoft Access solutions.

Products & Services: Custom business application development, support and cloud hosting

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Sacramento, CA.